HARD-CORE is an Amsterdam, London and Paris based art startup, that is comprised of Hrafnhildur Helgadóttir, Anne de Boer, Saemundur Thor Helgason and Eloise Bonneviot.

The collective is focused on the development of automated curatorial applications. The aim is to fully automate the subjective task of curating art exhibitions in order to reach a more democratic system for selecting and displaying art. In 2011 HARD-CORE launched the first ever curatorial robot named ASAHI. This robot curated several exhibitions in Amsterdam which were characterized by their unusual placement of artworks and new relationships between them.

Since the launch of the first version of ASAHI, HARD-CORE has participated in- and organized numerous art exhibitions in The Netherlands, United Kingdom, Germany, Poland, Switzerland and Cyberspace. HARD-CORE has taken part in lectures and panel discussions such as Impakt festival 2016 in Utrecht TEXT2SPEECH: Proxy Politics And Withdrawal at ICA London and at Studium Generale of the Gerrit Rietveld Academie in 2017.

Since 2015, HARD-CORE is educating their own module ‘Documentation and Online Presence’ to the BA Fine Arts at the Gerrit Rietveld Academie in Amsterdam.

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Asahi 4.0 wearing Paul. Part of ‘Silicon Dreams’ a showroom at Harbinger.
Image courtesy HARD-CORE, 2018